The Manufacturer

Webinar_ Marketing to Manufacturers (1)

Complete your details below to register for the Marketing to Manufacturers webinar:

Marketing to Manufacturers

8 September, 15:00 (BST) 10:00 (EDT)

Manufacturing is resilient and is already adapting fast to the new environment - if your solutions are effective for manufacturers then now is the perfect time to market to them:
  • They are listening
  • They have budgets
  • They are in rapid change mode

BUT marketing to manufacturers is not easy, they have some quite unique characteristics relating to how and when they engage, their selection journeys, what they will read and importantly what they won’t.

To understand this dynamic and growing market and how you can claim your share, join us for this webinar as we discuss the changing priorities of manufacturers and how solution providers can adapt their marketing messaging to address the new, post-covid challenges facing manufacturers.

Key takeaways:
  • Why your own resilience matters and the need to be determined and patient whilst finding quick wins and demonstrating ROI
  • The importance of empathy, understanding and context
  • How to drive engagement and accelerate the sale
  • Where and when to focus your efforts and what to avoid (and why)
  • The most common marketing pitfalls and how to avoid turning potential sales off

Webinar Speakers:

Henry Anson

Henry Anson

Sales Director, The Manufacturer

Henry is passionate about UK manufacturing and its role for the future of the UK, especially in these extraordinary and febrile times, where, coming through Covid, manufacturing has to be the backbone on which a gradual return to economic normality is built. He has been an MD of the Hennik Group, publishers of The Manufacturer, for 14 years, and is thoroughly immersed in the sector, understand the issues and the manufacturing and support landscape.


Nick Hussey

Chief Executive Officer, The Manufacturer

Nick is CEO of Hennik Group, publishers of The Manufacturer and organisers of Digital Manufacturing Week which includes Smart Factory Expo, The Manufacturer of the Year Awards and the Top 100 People in Manufacturing annual programme. He is also CEO of Carbon Offset Services, a start-up focused on enabling organisations to neutralise their carbon footprint through reforestation.


Grace Gilling

Managing Director, The Manufacturer

Grace is managing director of Hennik Group, publisher of The Manufacturer. She is an expert in B2B events and lead generation and has worked with many of the world's top companies to drive growth through targeting messaging to the decision makers in industrial businesses. She has a stellar industry contact list and frequently engages in manufacturing forums and events.