Today’s world is complex and interconnected. Individual organisations are unlikely to possess all the resources and capabilities required to meet the demands of their end-customers. Instead they must draw resources from other firms and successfully integrate them into their offering.
Businesses need to attract the right partners, suppliers and form alliances to enable them to share resources in co-operative networks. This needs an understanding and strategic use of your organisation’s capability and resources.
In this webinar, we will:
1. discuss what an ecosystem is, exploring the concept and practice of ecosystem mapping
2. look at how managers can use their business ecosystem to their advantage
3. highlight examples of how ecosystem mapping has been used in different contexts to support long-term strategic planning
Who is this webinar for?
Individuals with responsibility for/involved in transformation strategy within their organisation, including: strategic planners, technology directors, senior leaders.
Senior Research Associate, Department of Engineering, University of Cambridge
Florian Urmetzer is a Senior Research Associate with the Cambridge Service Alliance interested in the development of tools for service design. In detail, he is looking at the creation and capture of value within complex service ecosystems. Specifically, he is interested in helping managers to fully understand the value exchange, in order to enable them to influence business models, and optimize B2B and B2C processes. Florian’s second research interest is customer satisfaction.
Director of Events, The Manufacturer
Managing the UK's largest portfolio of manufacturing events - and directing 'Digital Manufacturing Week', which includes Smart Factory Expo, Europe's biggest digital manufacturing show.
Currently planning the content for Industrial Data Summit, Sustainable Manufacturing Summit, European Manufacturing Summit, Manufacturing Innovation Summit, and Manufacturing Leaders’ Summit.
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