The Modern Sales Playbook: Guiding B2B Buyers to Decision Webinar

Online | 07 December 2023 | 11:00 GMT | FREE

Who should attend?

This webinar is for marketers, managers and stakeholders who are passionate about accelerating sales and unlocking revenue.

What is the webinar about?

Tired of watching your sales cycles crawl at a snail's pace and your pipelines veer into uncertainty? You're not alone.

The customer buying journey is nearly unrecognisable. In fact, the typical buying committee for a complex B2B solution consists of 6 to 10 decision-makers, each armed with 4 or 5 independently gathered pieces of information (Gartner).

But here's the kicker—prospects often drop out of deals at the eleventh hour, and closing business feels like chasing a mirage in the desert. Your sales pipeline slips through your fingers like sand every month.

Why, you ask?

Because the buyer journey you knew and loved is dead. Your prospects now embark on a series of tasks before sealing the deal. They explore various solutions, build intricate requirements, and meticulously select a supplier. They do so with less and less input from your salespeople.

Complete the registration form today!

Join us for this webinar and learn:

1. What the new buying journey looks like
2. How to take back control of your pipeline
3. Empowering your buyers so they find it easier to buy from you

This webinar is for ambitious, forward-thinking manufacturers who are looking for a mindset shift.

Book your place today and prepare to look at your sales process from a brand-new perspective: buyer enablement.