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Unlocking Manufacturing Growth 


09 JULY | 16:00 BST - 08:00 PST - 11:00 EST 



External TM - Pink (1)

Harnessing Accurate Sales Forecasts for Profitability and Competitive Edge

In the ever-evolving manufacturing landscape, where innovation, efficiency, and adaptability reign supreme, the significance of accurate sales forecasting cannot be overstated.

In this webinar, based on an extensive industry survey and expert analysis, SugarCRM and The Manufacturer examine the pivotal role of accurate sales forecasting in manufacturing. It addresses the challenges manufacturers face, including market demand fluctuations, economic conditions, and shifting customer behaviors, and how these factors impact sales forecasting accuracy. 

This will be a live webinar, and we welcome your questions and interactions! 


Webinar Highlights:

Why just 10% of manufacturers are ‘very confident’ when it comes to forecasting sales
How intent data with forecasting is changing the game
Why your sales staff now need to be customer advisors as well
How technology can give you the competitive edge in forecasting

Meet our Speakers:

Alex McCracken
Marketing Consultant, The Manufacturer
Alex McCracken
Alex helps maintain our community engagement through relevant messaging. His 30 years’ experience of deploying demand-generation campaigns into the manufacturing sector brings insight to help The Manufacturer create deeper engagement through multi-touchpoint strategies.
Paul Farrell
Chief Product Manager - CPO, SugarCRM
Paul Farrel
Paul Farrell is a senior product executive who has over 30 years of experience developing, marketing, implementing and selling enterprise business solutions for small through to large global enterprises. He has extensive experience working with global financials, services, CRM and supply chain solutions and has been instrumental in developing industry leading products for the manufacturing, distribution and services sectors. Paul’s recent positions include VP Industry Product Management Oracle, SVP Product Marketing NetSuite and Executive Vice President of Development for Epicor Software Corporation.
Tom StJohn
Multimedia Editor, The Manufacturer
Tom StJohn
Tom is the Multimedia Editor at The Manufacturer (part of Nineteen Group). His professional background is in broadcast journalism; in tv and radio. As well as writing for The Manufacturer Magazine, he leads on all our video content and is a presenter on The Manufacturer Podcast. Tom has thoroughly enjoyed immersing himself in the stories that our manufacturing and vendor communities have to tell, and views sessions like these as a valuable extension of that. 


Can’t make it to this webinar? Sign up anyway! A recording and a copy of the slide deck will be sent out to all registrants after the event.