Supercharge your marketing and increase customer satisfaction

ON DEMAND WEBINAR

With a digital presence across a vast number of markets in a variety of languages, measuring, managing, and updating dynamic content to promote your brands and products can prove tricky.

By looking for more control to ensure brand compliant communications, along with quality, cross-platform and cross market standardisation, Philips recognised that Adobe had a solution worth investigating.

The electronic products manufacturer found that by introducing a fully integrated platform to bring everything together, it could empower their 500+ content authors, despite them being stretched across a vast number of regions.

Watch this webinar to find out how Adobe Experience Manager has enabled Philips to achieve:

20% increase in clicks to buy
635% increase in newsletter sign ups
A vast increase in product views of 24%
Purchases increase by almost 28%.
Plus, how they did so by easily migrating 1.4 million pages and 350 users to the new service through a smooth 30-minute transition.

Importantly this technology is suitable for both large and small companies. By putting the right digital systems in place, you too can empower your marketing and brand teams with the capabilities to test, evaluate and launch enhanced content and experiences to market quickly.

As well as eliminating barriers to sale from any device, by harnessing the dynamic media capabilities within Adobe Experience Manager and delivering on-demand, optimised product images and video, you can drive customer engagement across all platforms. All with ease and efficiency.

By watching this webinar you will also see how Adobe is helping companies to:

Reduce costs and increase customer satisfaction scores
Create digital support materials that enable customers to self-serve
Scale new products and innovations quickly across markets

SPEAKERS

Samantha Brook

Engagement Manager, Adobe Digital Strategy Group EMEA, Adobe

Samantha Brook is a manager in Adobe’s EMEA Digital Strategy Group working with top-tier strategic customers across many sectors, including Manufacturing and B2B to define digital strategies and unlock value. She works with clients to transform their businesses with customer experience; supporting complex, multinational organisations navigate new digital business models, unlock the power of data and build key capabilities for the future. Prior to joining Adobe, she worked in corporate strategy at EY-Parthenon for a number of years.

Sam Turner

CTO, High Value Manufacturing Catapult

Professor Sam Turner is the Chief Technology Officer (CTO) of the High Value Manufacturing (HVM) Catapult. Sam works across the HVM Catapult centres and stakeholders, including government, to develop manufacturing strategy for the UK. He is part of the Made Smarter strategy implementation group led by Juergen Maier and was part of the review team. In this role Sam has chaired the D4I digital industry group, the Through Life Engineering Services (TES) Council and the IMechE Manufacturing Industries Division.

Complete your details below to watch the webinar on demand:

Supercharge your marketing and increase customer satisfaction

ON DEMAND WEBINAR

SPEAKERS

Samantha Brook

Paul Quinn

Sam Turner

CTO, High Value Manufacturing Catapult

Stuart Biddle

Client Delivery Director, The Manufacturer