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IFM - Webinar 1


Digital transformation in competitive global industry is a race to the future, with success demanding the alignment of various system and functional perspectives.

Firms need to ensure that both commercial and technical aspects are considered together, often involving strategic alignment with supplier developments. This does not just involve alignment of purpose, but also alignment in time - i.e. synchronisation. Digital transformation is particularly challenging in this regard, given the very different clock speeds of digital vs production technology.

Roadmapping is a widely used visual management technique that is ideally suited to tackling these challenges, as the structure of roadmaps incorporates both systems of thinking, with time as an explicit dimension.

This is the 1st webinar of a three-part webinar series in association with the Institute for Manufacturing (IfM), University of Cambridge. If you would like to know more about the research from the IfM, visit