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How Ideal Standard are elevating revenue through data-driven decisions

On Demand

Watch to hear from leading manufacturer of high-quality bathroom solutions, Ideal Standard, as they share their digital transformation journey to elevate performance, generate and capture revenue while optimising decision making through intelligent experiences.

  • Increase the volume of its project business by 40%

  • Gain full visibility on their €1.5 billon project business pipeline  

Manufacturers are increasingly faced with the challenge to modernise their systems and optimise processes, which are often fragmented and varied between regions. In this rapidly changing ecosystem, they also need to use the power of data and AI to offer seamless customer experiences and unique digital services. By leveraging a single platform, manufacturers can drive performance, increase revenue and create efficiencies, whilst delivering outstanding customer experiences. This helps build visibility of their pipeline to make informed strategic decisions and manage their international operations on a centralised platform.
We explored Ideal Standard's digital transformation journey with Salesforce and how they drive performance across their organisation. 



Aurélien Laroche

Group CRM Manager, Ideal Standard

Aurelien joined Ideal Standard in 2019 as Global Head of CRM and SF.com product owner. 

Responsible for the global roll-out of Salesforce.com across the Group, Aurelien has successfully implemented Sales Cloud, Consumer Goods Cloud and B2B Commerce Cloud.

His latest project – Ideal Standard Singular Configurator – was the adaptation of the B2B Commerce Cloud solution to develop a unique bathroom / washroom specification tool for the construction industry.


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Charlotte Kirby

Area Vice President, Sales - Manufacturing, Aero & Defence, Automotive, Salesforce

Charlotte is Area Vice President of Manufacturing at Salesforce, responsible for leading the company's growth in the Manufacturing, Automotive and Aero/Defence sectors.

Since joining the business in 2013, Ms Kirby has been a passionate advocate of technology innovation and its role in driving sustainable business transformation and customer success. She is a champion of Responsible Business and the role of business as a platform for change.

Stuart Biddle

Stuart Biddle

Client Delivery Director, The Manufacturer

Stuart has been creating and delivering support programmes for manufacturing business leaders for over 14 years. At The Manufacturer he is responsible for ensuring our clients receive the best possible service. 

Stuart is fascinated by the industry’s people; their creativity, determination, and passion. He is a huge advocate for industry collaborating to mutual success and excited by the opportunities technology can offer. 

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